From invisibility on Google Maps to dominating local and national search results
When this premium catering company approached us, they believed their online presence was solid. They had decent organic rankings for nationwide terms and assumed their digital marketing was working. Their previous agency had kept them on a steady status quo, but steady wasn't growing their business.
Our comprehensive audit revealed a critical oversight: despite serving specific regions across the UK, they had no Google Business Profile. No Maps presence. No local search visibility. Every potential customer searching "catering near me" in their service areas was finding competitors instead.
The Insight: Broad national authority means nothing if you're invisible to customers searching for your services in your local area.
We developed a comprehensive strategy combining proven local SEO tactics with modern AI-powered tools to maximise every lead opportunity.
First, we created and fully optimised their Google Business Profile across all target regions. The result was immediate. Within weeks, they appeared prominently in the local 3-pack for their key service areas.
With local momentum building, we optimised for the next frontier: AI-generated search results. Their content now surfaces in ChatGPT responses and Google AI Overviews for relevant queries, opening entirely new discovery channels.
The surge in enquiries needed a system. We built a custom automation workflow that filters, scores and routes leads automatically, ensuring no opportunity slips through the cracks while giving the team full visibility.
Within just three months of launching their Google Business Profile, the catering company was generating hundreds of map pack interactions monthly. Their profile garnered over 3,500 views in the first half-year, translating to hundreds of phone calls and website visits directly from local searches.
But the real breakthrough came in enquiry volume. Where they once received a handful of leads per week, they now field 8+ enquiries every single day, without increasing their marketing spend.
Regional search performance tells the story. Data from Google Search Console shows dramatic year-over-year improvements across every targeted location.
Google Search Console data showing over 100% growth in clicks and impressions for key regional catering pages.
Regional pages for Lincoln, Chelmsford and Edinburgh all saw significant impression and click increases, cementing their national footprint.
Today, the client enjoys a +313% year-on-year increase in overall visibility.
This success story demonstrates that even established businesses can unlock significant growth by addressing basic local visibility gaps—combined with smart automation to capitalise on every opportunity.
Schedule a free consultation to explore how targeted local visibility and intelligent automation could transform your lead generation.
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